tips dedicated to young creatives.
Keep it quick. Creatives looking at your book have limited time so make the most of the opportunity. Keep storyboards and radio short and sweet.
Demonstrate different tones of voice.
Do more than just press ads. There are many other interesting ways of exploring an idea. What are the appropriate media for your idea? What medium is right for your audience? What will draw people in and surprise them? (TV, press, radio, online, viral, ambient, talking dogs…)
Expand at least one of your ideas into a big campaign and prove it’s not just a one off poster or TV ad.