take your time

March 20, 2009

as simple as boxed water

there are people who do great things. great design, great idea, great linked tot he environment.
this is one of those things. when i'll find more, i'll mix it all together and put it all here, some time.
so, this one is boxed water. a boxed water company that makes boxed water.
and it looks like this.

"With a package that is more sustainable than plastic bottles, they’ll be giving away 20% of all profits. 10% to world water relief and 10% to reforestation foundations."
Designer: Benjamin Edgar

how was it posible?
"Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit - we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful."

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