take your time

October 17, 2008

anna is the superhero of the day

kodak makes you super. like this. :)))

kodak and its newest campaign, makes you super.

helps you "become a superhero in suburbia".
" EVB and Kodak Gallery have launched a new site that lets visitors star in a superhero music video. Similar to the agency's "Elf Yourself" viral, you must first upload a headshot then scale and rotate it to fit within the facial outline provided. After you indicate your name and gender, the site then generates an action-packed, live action music video complete with a soundtrack that's custom fit to your name. EVB and Bad Co. Films created two unique male and female videos that take place in suburbia. Each video shows your character turning from an average citizen into a cape-adorned superhero that busts dance moves, does martial arts and more. After viewing, you can download the video to your desktop, send to friends and even buy "super" products such as coffee mugs and t-shirts that are imprinted with your superhero face. "

Credits: Agency: EVB

Executive Creative Director: Jason Zada

Senior Art Director: Amber Justis

Copywriter: Bob Goeldner

Web Producer: Melinda Klayman

Content Producer: Michelle Spear

Design Director: Sean O'Brien

Senior Designer: Enrique Camacho

Director of Technology: Husani Oakley

Flash Programmer: Sage Baggott

Motion Designer: Jason Jobe

Production Company: Bad Co. Films

Music/Sound Design: The Lodge

do you want to be super?

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