kodak and its newest campaign, makes you super.
helps you "become a superhero in suburbia".
" EVB and Kodak Gallery have launched a new site that lets visitors star in a superhero music video. Similar to the agency's "Elf Yourself" viral, you must first upload a headshot then scale and rotate it to fit within the facial outline provided. After you indicate your name and gender, the site then generates an action-packed, live action music video complete with a soundtrack that's custom fit to your name. EVB and Bad Co. Films created two unique male and female videos that take place in suburbia. Each video shows your character turning from an average citizen into a cape-adorned superhero that busts dance moves, does martial arts and more. After viewing, you can download the video to your desktop, send to friends and even buy "super" products such as coffee mugs and t-shirts that are imprinted with your superhero face. "
Credits: Agency: EVB
Executive Creative Director: Jason Zada
Senior Art Director: Amber Justis
Copywriter: Bob Goeldner
Web Producer: Melinda Klayman
Content Producer: Michelle Spear
Design Director: Sean O'Brien
Senior Designer: Enrique Camacho
Director of Technology: Husani Oakley
Flash Programmer: Sage Baggott
Motion Designer: Jason Jobe
Production Company: Bad Co. Films
Music/Sound Design: The Lodge